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AS WE GROW Spring/Summer 2017



Skólavörðustíg 16
101 Reykjavík

Opening times
23.03 | 10:00 - 21:00
24.03 | 10:00 - 21:00
25.03 | 10:00 - 21:00
26.03 | 11:00 - 18:00

From an idea sparked by one woolen sweater, the children's clothing brand As We Grow has built a design business with an ambitious, sustainable approach. In just four years the company reached the highest step of the podium at the Icelandic Design Award 2016.

As We Grow makes clothing inspired by Icelandic roots and by classic Nordic design. The ideology behind As We Grow is to make “slow fashion”: long-lasting and beautifully cut qualitative clothing made of durable natural and organic fabric. Clothing that can be worn over and over again and passed on from one child to the next. The children’s sizes are unique, each As We Grow size is equivalent to four standard children’s sizes. This allows the child to grow and keep on using the products for a longer time, resulting in less waste and fewer shopping sprees for the parents. The jury of Icelandic Design Awards writes: “As We Grow builds upon sound environmental values and a sustainable approach to the use and life cycle of the products. The timelesssimplicity of the design and high quality of the products with a societal responsibility and ambitious environmental policy has created a unique position for the company both in Iceland and abroad.“

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